赵亮亮，笔名照关月，九三学社成员，河北亮道电子商务有限公司创始人。*云计划十大风云导师，全国十大微商企业创业导师，中国百强讲师，网红经纪人，知名企业培训师、咨询师。

十年以上互联网从业经验，曾获多项电商相关荣誉。多家网站、报纸、杂志专栏作家，多家国家、省市协会及五百强企业首席顾问、导师。曾先后出版《从基层销售到业务精英》《小服装店也能赚大钱》《微营销不微》《老子最合格的CEO》《支付宝运营》(合著)等畅销书。

唐江山，北京全扫教育科技有限公司董事长。国际网络教师节发起人，国际网络电影节发起人，《挣它一个亿》课程首席讲师，2007年开始互联网营销推广实践，2013年开始培训互联网文案与视频成交技巧，并出版《微营销师》。

于木，持续创业者，支付宝营销领航者。知名域名投资客，机遇天下爱心基金发起人，机遇天下-QQ营销商学院创始人。

如果你想赚钱，可以入驻电商平台，拥抱互联网。如果你想出名，可以开通自媒体， 打通宣传路。如果你想既赚钱，又出名，那就做网红。网红的火爆，让网红进入了大众视 野，本书迎合趋势，介绍了网红的种类、演变，并揭示了如何成为一个网红，网红在互联 网时代如何通过电商、微商、广告来变现。随着网红的出现，很多网红经纪公司应运而 生。同时，本书也分析了目前比较成功的网红案例，让大家可以学习其成名方式，并对网 络经济做出贡献。

什么是网红 ··························································································2

1.1.1 网红的定义 ··························································································2

1.1.2 网红的类型 ··························································································2

1.1.3 网红和传统明星的区别 ·······································································5

1.1.4 互联网正在颠覆明星经济 ···································································8

1.1.5 形形色色的网络红人 ········································································10

1.1.6 网红发展的文化背景 ········································································14

1.1.7 网红发展的社会背景 ········································································16

1.1.8 网红背后的内容生产传播与消费机制解析 ······································17

1.2 解密网红历史 ····················································································19

1.3 网红的特征 ························································································20

1.4 网红为什么这么火 ·············································································22

1.4.1 为什么网红崛起是必然性结果 ·························································22

1.4.2 网红为什么如此火爆 ········································································26

1.4.3 网红胜在持之以恒推广个人特色 ······················································30

1.4.4 网红火起来的背后心理因素 ·····························································32

2.1 网红经济 ····························································································36

2.1.1 网红经济的定义与本质 ·····································································36

2.1.2 网红经济的核心 ················································································37

2.1.3 网红经济爆发的原因 ········································································39

2.1.4 网红经济：海外早有先行者 ·····························································41

2.1.5 为什么网红经济会火 ········································································43

2.1.6 不容忽视的网红经济 ········································································45

2.1.7 网红经济带来的新商业变局 ·····························································47

2.1.8 网红经济会给哪些行业带来发展机遇 ··············································50

2.1.9 网红经济的现状及未来发展 ·····························································52

2.2 粉丝经济 ····························································································53

2.2.1 粉丝经济的定义 ················································································53

2.2.2 粉丝经济的诞生 ················································································53

2.2.3 粉丝产业的七个方面 ········································································55

2.2.4 传统经济的两个时代 ········································································58

2.2.5 如何打造粉丝经济 ············································································59

2.3 社群经济 ····························································································63

2.3.1 什么是社群经济 ················································································63

2.3.2 社群经济开启一个伟大的时代 ·························································65

2.3.3 社群经济时代的六个商业趋势 ·························································66

2.3.4 粉丝经济与社群经济的本质区别 ······················································69

2.3.5 从网红看社群化营销 ········································································70

2.4 如何高效利用网红思维 ·····································································72

2.4.1 网红将是下一个风口 ········································································72

2.4.2 如何利用网红思维售卖产品 ·····························································74

2.5 月入百万的网红达人 ·········································································76

2.5.1 网络购物平台的“网红” ·································································77

2.5.2 “网红”新势力 ················································································77

2.5.3 微商和网红的区别 ············································································79

2.5.4 网红背后有哪些宝 ············································································82

2.5.5 网红赚钱赢利的十大方法 ·································································85

3.1 2016年网红产业的四大趋势 ·····························································92

3.2 时势造网红 ························································································95

3.3 成为网红的终级秘诀 ·········································································98

3.3.1 谁将可能成为网红 ············································································98

3.3.2 成为网红必备综合素质 ···································································102

3.3.3 如何做一个好内容 ··········································································105

3.3.4 如何做一个成功的网红 ···································································105

3.3.5 如何让粉丝对你感兴趣 ···································································109

3.3.6 网红蹿红的法宝 ···············································································110

3.3.7 如何打造营销网红 ···········································································115

3.3.8 网红如何长红 ···················································································118

4.1 网络推手 ··························································································122

4.1.1 什么是网络推手 ··············································································122

4.1.2 网络推手特征 ··················································································122

4.1.3 行业准则 ·························································································122

4.1.4 行业格局 ·························································································123

4.1.5 推广方法 ·························································································123

4.1.6 如何成为网络推手 ··········································································124

4.1.7 网络推手必备八大素质 ···································································126

4.1.8 代表人物——浪兄 ··········································································129

4.2 网红“孵化器”如何运营网红模式 ················································130

4.2.1 什么是网红“孵化”公司 ·······························································130

4.2.2 培育“网红模式” ··········································································130

4.2.3 网红“孵化器”的核心竞争力 ······················································· 132

4.2.4 网红“孵化”公司如何运营网红模式 ············································ 134

4.3 如何让网红变现 ··············································································138

5.1 淘宝网红 ··························································································146

5.1.1 淘宝网红的发展 ··············································································146

5.1.2 想成为成功的淘宝网红，需要掌握这些秘诀 ·································150

5.1.3 淘宝网红推广技巧 ··········································································153

5.1.4 商家如何跟淘宝达人合作 ·······························································156

5.2 网红商业运作解密 ···········································································159

5.2.1 网红的商业运作 ··············································································159

5.2.2 网红背后的产业链关系 ···································································162

5.2.3 网红的吸金大法 ··············································································164

5.3 如何打造网红店铺 ···········································································168

5.3.1 网红买手制的购物模式 ···································································169

5.3.2 网红销售模式有望为品牌商打开吸引客流新渠道 ························· 169

5.3.3 网红虽然只是销售模式的转变，但有望帮助社交电商平台取代

中心电商平台··················································································171

5.4 网红与电商的结合 ···········································································176

5.4.1 什么是电商及网红电商化 ·······························································176

5.4.2 电商发展趋势 ··················································································177

5.4.3 运营模式 ·························································································177

5.4.4 网红电商的运营优势 ······································································184

5.4.5 网红经济点燃社交电商 ···································································184

5.4.6 社交电商如何用好“网红思维” ····················································185

6.1 “国民老公”——王思聪 ·······························································192

6.2 一个集美丽与才华于一身的美女——Papi酱 ··································196

6.3 “洪荒少女”——傅园慧 ·······························································207

6.4 宠物爱好者——回忆专用小马甲 ····················································210

6.5 喜剧导演——叫兽易小星 ·······························································213

6.6 内地女模——张大奕 ·······································································217

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