"How do you tell if a firm is strong enough to survive in the competitive jungle?" Good looking results today can often mask fundamental flaws that will send a high flyer crashing to earth tomorrow. In the current economic slowdown, now more than ever it is essential to ensure that your company (and any company you invest in) is in the best shape possible to compete in the market. Measuring the Competitive Fitness of Global Firms 2002 details the findings of ground-breaking annual competitive analysis by Professor Jean-Claude Larreche at INSEAD, which assesses hundreds of the world`s top companies. This internationally respected report is essential reading for business leaders, analysts and investors alike. The report ascertains how well a company performs on thirteen key capabilities including innovation, customer orientation, human resources, marketing operations and e-business capabilities. The capabilities are measured on a scale of 0 to100. The average of 12 capabilities (excluding e-Business which was introduced in 2001 and is analysed separately) combine to give the OMEC - Overall Market Effectiveness Capability Rating of the company.The results identify where and how the best outshine the competition in eight industry sectors and provides an insight into the internal reasons behind the slowing global business environment. Who is the leading company in your industry? What can you learn from their successes? Which firms have the underlying capabilities that will best equip them for sustainable growth? HEADLINE RESULTS FROM THE 2002 SURVEY: BMW and Nokia are ranked the best companies both overall and within the Automobile & Automotive and Computers & Electronics sectors respectively.Winners of each sector: Automobiles & Automotive sector: BMW Computers & Electronics sector: Nokia Consumer Goods: Diageo Engineering & Machinery: Atlas Copco Financial & Insurance: Swiss Re Pharmaceuticals & Healthcare: Pfizer Process Industries: Rio Tinto Services: Telefonica Key Capabilities Measured: *Mission & Vision *Corporate Culture *Planning & Intelligence *Technical Resources *Marketing Operations *Market Strategy *International *Performance *Innovation *Human Resources *Organization & Systems *Customer Orientation *E-business Benefits of the Report: The report will help you benchmark your performance (or the performance of the companies you invest in) against competitors in the market.Use it to: *Identify key leadership challenges which create sustainable growth in shareholder value *Compare performance against competing firms *Determine where your company excels within your given sector and whether there is room for improvement *Understand the factors which enable companies to succeed and direct your corporate strategy accordingly CONTENTS Executive Summary Measuring the Capabilities Impact on a Firm`s Market Effectiveness The Best of the Best Global Firms Global E-Business Effectiveness Sector by Sector Individual Capabilities Key Drivers of Competitive Fitness

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